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Top Mailing Secrets

Your list is king.
The most important component in direct mail success is your mailing list. Paint a picture of your ideal prospect, and then use that to identify key demographic and behavioral characteristics to match/select from your mailing lists.

Track it!
If using multiple lists or package element (e.g., letters, brochures, price points), be sure to include a code on each reply device that represents the specific list/offer that was sent to the prospect so you can track what worked…and what didn’t!

Consider making your offer date sensitive.
Nothing motivates a prospect to respond better than potentially missing out on an opportunity...but if you do it, give a reason why.

"You" is a magic word.
It’s almost impossible to include "you" too much in your direct mail copy. The beauty of direct mail is its ability to talk directly to the reader. Make a connection and you’ll make a sale.

Tell your prospects what to do.
Make sure you convey exactly what you want the prospect to do in your direct mail promotion, and make it easy for them to do so. Do you want them to call?  Then don’t just give them the number, TELL them to call you. This is your "call to action", and is a critical component of all good direct mail. 

Watch your mailbox.
The best education comes from watching what others have been successful with. Receiving the same mail piece multiple times from the same company? Chances are it’s a winner. There’s no shame in having others identify sound techniques! Get access to MarketRelevance®, a one-of-a-kind media and promotional tool that analyzes competitor promotional tactics and tracks historical market shifts.