1,890,361 Active Subs                  $115
     30,970 Active Paid Subs        +     $12.00/M
    358,305 Prenatal Active Subs    +     $25.00/M
  1,519,916 Postnatal Active Subs   +     $25.00/M
    895,032 First Time Parents      +     $16.00/M
     16,375 1st Trimester           +     $25.00/M
    111,365 2nd Trimester           +     $25.00/M
    230,565 3rd Trimester           +     $25.00/M
          0 Catalog Rate                  $80.00/M
          0 Fundraiser Rate               $75.00/M
            Counts Thru 09/30/2010

Published by Meredith Corporation.

American Baby Magazine advises and supports
expectant and new parents, providing them with
expert medical advice, tried-and-true baby care
basics, and an up-close look at the latest
baby-related merchandise.


Additional Charges:
  3rd Party Blow-in @ $10/M

American Baby targets brand new parents as well
as experienced parents who are "expecting"
again.  (The older brothers and sisters are
typically 2-5 yrs. old.)

With editorial columns that focus on health and
nutrition, personal finance, and contemporary
style, the magazine attracts a reader motivated
to enjoy a happy, prosperous personal life while
planning a healthy, comfortable environment for
her new baby.  She's either expecting or a recent
new mother, willing to invest time and money
during this exciting next phase of her life.  Not
only is this mom on top of the latest and
greatest in her baby's health, safety, learning,
and everyday needs, but she's also a savvy young
woman with plenty of personal pursuits in
addition to parenting.

Demographics:
  Median age 31
   $47,138 Median income
  $157,950 Median home value
  53% Attended college
  48% 2+ Children in household

Exchange and reuse are available.

Telemarketing is not available.

Payment due 30 days from maildate.

Orders cancelled before M/D are subject to $100
flat cancel fee, $15/M Run charges, applicable
select charges, & flat media fee.  Orders
cancelled post-merge or after M/D, full rental
applies.

Reference:  M067165

Updated weekly.


---- UNIT OF SALE ----
N/C

-------- SEX ---------
14% MALE
86% FEMALE

------- MEDIA --------
CONTROLLED CIRCULATION

----- SELECTIONS -----
      $9.00 Gender/Sex
     $16.00 Age
     $16.00 Income Select
     $16.00 Lifestyle
     $12.00 Paid
     $16.00 Presence of Child
      $9.00 SCF
      $9.00 State
      $9.00 Zip
      $3.50 Keying
      $8.50 Run Charges
     $50.00 Email Delivery (flat fee)
     $50.00 Modem/FTP/BBS (flat fee)

---- MINIMUM ORDER ---
10,000