Press

How Best to Utilize Compiled Lists
October 20, 2008 - Direct, By Sandy Ostrander, Account Manager, ListSolutions
Many an experienced direct marketer would say a response list of buyers or subscribers to a specific offer will outperform a compiled list any day of the week. However, it is imperative to not become short-sighted and completely disregard using compiled lists...

Servicemen's household list newly available
July 31, 2008 - DMNews, Bryan Yurcan
ListSolutions has released the Army and Navy Military Households list to the market. The list was sourced from credit union sources at the household level, said Sandy Ostrander, account manager at ListSolutions.

Lifestyle segments offer prime targets
July 14, 2008 - DMNews; Featuring Sandy Ostrander, Account Management, ListSolutions
According to the US Census, there are 1.39 million active service members in our military. That number increases to 3.3 million when adding spouses and children. Understanding the benefits, challenges and best means of targeting this lifestyle are integral to our CRM and customer acquisition strategies.